The pizza delivery guy really impressed me. I met him the other day in the elevator and immediately commented on his huge delivery bag.
"It's for family pizzas," he explained. I grunted something to indicate that I understood.
"They're really convenient." And without missing a beat, he added "The prize is very good, and they even come with a free drink."
That's when we reached the ground floor. If he had handed me a 4-color leaflet with a list of available toppings and a big fat phone number printed on top, I would have asked for his CV and given it to the sales director first thing the next morning. Okay, we don't have a sales director, but you get my drift.
Afterwards I wondered how our employees respond when asked where they work. Do they just mention the name of their employer or do they add two or three positive things about our company or products?